Create Amazing Product Shots (using Adobe After Effects)
The Filming Process
To set up a mini green-screen studio, take a huge piece of green-screen fabric and drape it over a rolling cart to act as a background.
To get the shirt to spin without getting your hands in the shot, tie the hanger from a string and spin it (and the shirt) around and around.
Then start filming as the t-shirt unwinds in front of the green screen.
The Editing Process
Using Adobe After Effects, crop out the edges to remove the non-green parts along the side of the clip.
Then use the chroma key tool to select the green color that you want to become transparent.
After that, drop in a branded background (we used our previously-made Press Hall background), add a shadow, and that’s that!